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Core and LatinWorks Team Up for Chevy 'Big Red'

Director/DP Ericson Core and agency LatinWorks collaborated on a heart-felt spot for Chevrolet featuring a future builder and his wagon emulating his father's own work.

Featured in Ecreatives' newsletter, the commercial tugs at our heartstrings as we see an excited young boy greet his father after a hard day of work.  The boy's little red wagon full of blocks parallel his dad's red Silverado hauling bricks.  It is a beautifully realized connection between kids and their parents.

Read the Ecreative article HERE and see the spot HERE.

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