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Unleashed!

Wild Plum recently teamed with JWT/Team Detroit to produce two documentary web series for Ford's 2010 Mustang. In all, there will be 10 short documentaries on the site within the year, promoting the newest Mustang model and featuring stories surrounding the legendary model.

WP's contributions so far include "P.O.V.", about a man who lost his sight in his forties and dreamed of getting behind the wheel of a Mustang again.  Through a visit to Ford's proving ground, he is able to realize that dream and shares it with several students and staff at the Arizona school for the blind.  This heartfelt story was shot by Jordan Valenti in both Georgia and Arizona.  Second, "Queen of the Road" was shot in New Jersey and follows superstar Queen Latifah as she takes control of a 2010 Mustang on the racetrack.  Vance Burberry lensed this fun and exciting installment.

We are very proud of how these have turned out and have really enjoyed being a part of this very unique web series.

Check them out HERE and click on "Watch Videos of the '10 Unleashed".

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